Back in the early day of Pop and Hip Hop, talent and a demo tape is what was needed to start a music career. We have since evolved into a technological age where talent is at every click of a button. As an indie artist, it is imperative that you form a strong business team. Sure...you could just post a youtube video and "pop-off" that way, but you have a slim chance of becoming a success like Justin Beiber. "choosing the right people for your business team is one of the most important decisions you'll ever make. Rely on your inexperienced friends, and you could be stuck in the garage forever (Butler, S.)."
In the beginning stages, a personal manager may not be needed because there will not be much to handle. However, if you have the resources to get a personal manager, DO IT! He or she will be the go-to person to get things done. Also, think about pursuing a music publisher. Research ASCAP, BMI, and SESAC to see the services offered. Lastly, get a publicist to handle you public relations and who has experience with media outlets.
Make sure you employ people who have passion about putting you first. Adding a business team to help reach your career goals will eventually lead to success.
Butler, Susan. How To...Hire A Good Team. Billboard., 6/28/2008, Vol. 120 Issue 26. p 26-27
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